Franchising Arrangements
Bring your ambitions to life with a master franchise agreement.
There’s no “one size fits all” franchise agreement. As the key to protecting your brand as part of a franchising arrangement, your agreement will set out how franchisees can, and cannot use your branding.
For the sake of fairness and consistency, you will want all franchisees to be on the same contract terms. Those terms should be robust enough to ensure you can monitor and enforce the standards of performance and brand usage set out in the contract.
When a master franchising agreement is needed
Marketing the Business
It’s important to provide your franchisee with marketing, advertising and promotional materials, and a set of brand guidelines, to ensure your trade marks and other branding are used consistently and in accordance with your registered rights. This is where your master franchise agreement steps into the spotlight.
Consider it as your prenup!
It’s important to define what’s expected of both parties from the outset and what should happen if the relationship breaks down. Enter, the master franchise agreement.
How to get started
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Who this can affect
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Stephenson Law’s ability to support our various contracts, as we have expanded both into other sectors and in size and scale, has been invaluable.
Dig deeper
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Trade Mark Registration: What to Think About
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About us
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