As your digital shopfront, your website is where clients, new hires, and prospective partners will land. It speaks for your business and offers a window into the very thing that makes your company unique.
However, the internet in many respects remains to be the wild-wild west, which is where your website terms of use come in. This document sets out how users may access and use your site, alongside your rights and obligations as the owner of the site.
Examples of when a website terms of use is needed:
Launch of a website:
So, you’re ready to spread the word far and wide about your business. Exciting times. Aside from UX, slick branding, and copy, you’ll need to consider the potential legal issues that come with having a website. Your website terms of use help to define the permitted actions of users and your rights as a website owner.
Intellectual property:
Your website is likely to become a hub for detailed information related to your business. However, some of that information may also constitute intellectual property. Website terms of use allow you to define how material can be used, and when it’s infringing upon your rights as owner of the website.
Cookie notice and cookies policy:
In addition to advertising your company, your website may also be used to collect the personal data of website visitors. If so, you’re legally required to notify users and to give them a clear option to consent, or reject, the use of cookies.
Terms and conditions:
Does your website provide services? If that’s the case, you’ll need to include terms and conditions that govern the provision of those services. Terms and conditions underpin key company transactions, so you’ll want to ensure they are absolutely airtight.
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