Marketing during a recession is an absolute necessity. As the saying goes, “When times are good, you should advertise; when times are bad, you must advertise.” Businesses that survived the 2008 crash understand this all too well, with those investing in marketing during the crunch experiencing 3.5x greater brand visibility than their counterparts. That same brand visibility was the very thing that fuelled these businesses out of economic stagnancy.
In part one of our series, we tackle B2B marketing strategies for a recession. We’ll discuss how to create campaigns for long pipelines, ensuring multiple touch points for different stakeholders, and discuss how B2B marketing needs to borrow learnings from the B2C market. Speakers include two-time founder and marketing expert Jess Saumarez, and B2B marketing expert Jonny Ross.