Dealing with the Downturn: Changing the Strategy and Mastering the Art of Persuasion

A recession-proof sales strategy is like gold dust during a financial downturn. But cracking the code is a complex task.

How do you keep valuable leads coming, when consumer-caution is at an all-time high? To make matters more complex, how do you convert those leads, with the knowledge you’re competing against the many other businesses battling against a crisis?

In part five of our series, we tackle the importance of a recession-proof sales strategy. As budgets shrink and needs evolve, converting leads into paying customers will become increasingly difficult. With customer-caution at an all time high, its key businesses holistically consider the relationship between marketing and sales to convert valuable customers. In this webinar we take a two-pronged approach. We discuss sales-strategies for a financial downturn, and outline why a connection between sales and marketing is the key to success. You’ll come away with expert insights on how to keep leads flowing with the economy slows down.

Explore the full series.